ad platforms
Every advertising account in one view.
Marketing
Know which campaigns generate qualified leads, not just enquiries.
Every ad platform in one view, matched to what happened next in the CRM.
From the AnchorIQ dashboard. Sample data.
5
11
paid media views
From overview and audience to lead quality and the weekly report.
3
ways to give credit
Lead form, first touch or last touch.
The screens behind it.
Point at a screen to see what it shows and what is included.
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From a number to the leads behind it.
Select a campaign's leads, qualified or cost figure and the list opens, with each lead's agent, stage and follow-up status. The counts match the table.
Agents rate lead quality: ready to buy, budget mismatch, wrong location
Feedback is summarised by campaign
Targets and actions.
Set a budget and a cost per qualified lead target per project. Turn a flagged insight into an action with an owner, a due date and a status.
Budget and qualified-lead targets per project
An action tracker: open, in progress, done
From five platforms to one answer.
Every platform lands in the same table, matched to what happened in the CRM. Point at a box to follow its path.
How it works in the dashboard.
- Pick a platform and a periodOne chip filters every view to one platform or all of them.
- Read spend to lead qualityEach campaign shows qualified leads, cost per qualified lead and wins beside its spend.
- Open the leads behind a numberSelect a figure to see those leads with their agent, stage and follow-up status.
Put budget where the buyers are.
See your campaigns ranked by qualified leads, not clicks.
The decisions it helps you make.
Where to move budget
Campaigns are ranked by cost per qualified lead and cost per win.
Which campaign to pause
Cheap leads that never qualify are flagged.
What to tell the agency
Lead quality feedback gives the reason, not just the number.
Good to know.
How are ad leads matched to the CRM?
By campaign ID, phone and email. The share matched is shown for every campaign.
Which advertising platforms are planned?
Advertising accounts are planned for the first release, with more platforms in the next. None is connected yet.
Can agents tell marketing a lead was poor?
Yes. Each lead can be rated, and the reasons are summarised by campaign.
Keep exploring.
Sales and leadsEvery lead from first enquiry to closed won.Agents and teamsQueues, scorecards and escalation.Listings and portalsInventory and portal quality, with what to fix.Executive and reportingResults, goals, reports and alerts.IntegrationsThe marketplace of connections.Mobile appLeads, pipeline and alerts on your phone.